Redefine the Museum of Death’s visual and verbal identity to balance curiosity with credibility. The new brand system needed to be bold, intelligent, and cohesive, appealing to a wider audience while preserving the museum’s dark allure and authenticity.

• Logotype and Visual Identity System: Updated mark, typography, and color palette

• Print Collateral: Posters, tickets, magazine and exhibit signage

• Digital Applications: Website design concepts, social media templates, and digital ads