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Create a distinct brand identity that reflects Dirt Bag’s no-nonsense functionality and humorous self-awareness while positioning it as a clever, sustainable alternative to traditional garden products.
The goal was to build a cohesive identity system that feels earthy, witty, and authentic, appealing to both seasoned gardeners and urban plant enthusiasts
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Logo System: Primary wordmark, secondary mark, and simple emblem adaptable for packaging.
Typography & Color Palette: Natural, grounded tones inspired by soil and burlap.
Packaging Design: Sustainable burlap labeling system with printed or stamped branding.
Tone of Voice & Copywriting: Smart, eco-conscious, and “It’s just dirt. But smarter” attitude.
Dirt Bag
This is a bag of dirt. It doesn't have to be complicated. We are a sustainably minded brand offering multi-use burlap bags filled with soil. Designed for plant lovers who value simplicity and environmental consciousness.
This is a bag of dirt. It doesn't have to be complicated. However, unlike other dirt bags you may know, this Dirt Bag is a friend (with benefits) to the environment. Use the soil as needed for your potted plants and save the burlap bag as a cover for your outdoor plants during harsh winter months, or use the bag itself as a planter in your garden! Don't you wish all dirt bags were that useful?
