HIGH NOON BAKERY
An artisan dessert brand specializing in CBD infused baked goods crafted to elevate everyday indulgence.
Project Overview
Develop a comprehensive brand identity that positions High Noon Bakery as a trusted, premium-yet-playful brand for discerning customers seeking both pleasure and peace of mind.
The identity should be approachable, artisanal, and uplifting, evoking the warmth of a neighborhood bakery and the calm confidence of a wellness brand.
Deliverables
Logo System: Primary logo, secondary lockups, and icon mark
Typography & Color Palette: Warm, inviting tones balanced with modern type.
Brand Voice & Messaging: Friendly, witty, and elevated.
Packaging Design Concepts: For baked goods such as cookies, cupcakes, brownies, and merch.
Social Media Identity: Templates and visual direction.
